The implementation of stricter trade policies addresses legitimate concerns about unfair competition and tax avoidance. Chinese e-commerce platforms have long exploited the de minimis loophole to flood the U.S. market with ultra-cheap products, undermining domestic retailers and raising questions about fair trade practices. The new tariff structure helps level the playing field for American businesses.
The drastic decline in profitability stems from factors beyond corporate control, including radical changes in trade policies and intense market competition. These external pressures have forced substantial investments to support merchants and maintain competitive pricing, sacrificing short-term profits for long-term sustainability. The company's strategic shift to local fulfillment demonstrates adaptability in challenging circumstances.