Biden Campaign Joins TikTok

Biden Campaign Joins TikTok
Image copyright: Matt Cardy/Contributor/Getty Images News via Getty Images

The Facts

  • US President Joe Biden's 2024 reelection campaign has begun using the social media app TikTok, with campaign staff operating the account as they do with other social media apps.

  • The account, which currently has over 45K followers, posted its first video during the Super Bowl on Sunday. The 26-second clip, which held the caption "lol hey guys" and showed Biden answering questions about the game, has been viewed over 4M times.

The Spin

Democratic narrative

The Biden campaign is going where it can reach the young voters it needs to reelect the president. TikTok has previously proven informative for young voters on the Ukraine war and COVID, so as long as the social media accounts are protected from hackers, this is a great idea.

Republican narrative

In a desperate attempt to make up ground on former Pres. Trump in the election, the president has decided to violate the ban on a Chinese spy app to reach young voters. If the security risk wasn't bad enough, he looked older than his advanced age in his kickoff video. This move is so problematic for this lame-duck administration.

Nerd narrative

There's a 50% chance that Biden will have a net approval rating of at least -11.0 by November 1, 2024, according to the Metaculus prediction community.

Public figures in this story

Political split



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