Google is greenwashing the effects of the aviation industry and hundreds of millions of users are underestimating the environmental impact of their journeys as a result. Carbon footprint calculations are crucial to understanding the cost of human activity - Google needs to be held accountable for misleading consumers.
While Google's poor practices are certainly irresponsible, the very notion of a "carbon footprint" was the brainchild of big oil, designed to shift accountability for climate change from corporations onto individuals. Rather than concentrating on private individual actions to tackle global warming - as is encouraged by programs like carbon calculators - we must seek collective action and policy reform.
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