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Punishing skiers and skaters for decisions made in the Kremlin amounts to collective guilt and wrecked careers. Strict neutrality already strips flags, anthems and symbols, and sport's own courts signed off on that compromise. Tearing up valid visas for one nationality while dozens of other conflicts get a pass makes the standard look arbitrary.
Russian elite sport runs on state money and state messaging, so every podium shot becomes free advertising for a war of aggression. Neutral flags fix nothing when the medals still get celebrated back home as proof that the world has moved on. Keeping the borders closed is the one lever that actually costs the Kremlin something.