Booking an artist with three decades of hits everyone already knows is the safest, smartest call the league could make. The complaints about halftime shows chasing only young, contemporary audiences get answered by a legend whose catalog bridges generations and whose guest list could stack the stage with icons. Recent chart position has never been what makes a halftime show land.
A promoter handing the biggest gig in music to the promoter is a conflict of interest that would get laughed out of any other business. The halftime stage has been a revolving door of pop acts for over a decade, and the fix isn't another victory lap for the guy signing the checks. Rock bands with stadium-sized catalogs exist, and giving them a turn would serve fans far better than this act of self-dealing.
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