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Disney's $10 million settlement exposes a troubling pattern of sidestepping basic legal responsibilities to protect children's privacy for profit. The company quietly failed to designate YouTube videos as child-directed content, allowing targeted ads and data collection without parental consent across billions of views. This isn't just a technical oversight — it's a calculated convenience that put revenue ahead of the rules designed to safeguard young viewers.
The settlement demonstrates federal regulators are actively enforcing children's privacy protections and holding major platforms accountable through swift legal action. Disney's agreement to pay penalties and establish ongoing compliance programs shows the system working as intended to ensure parental control over data collection. Court oversight of future compliance guarantees meaningful reform beyond just financial consequences.