Apple likely to launch foldable iPhone in September 2026, predicts JPMorgan
CNBC3 days
Apple's First Foldable iPhone Expected September 2026
Above: The logo of Apple in Hangzhou, East China's Zhejiang Province on Aug. 14. Image copyright: CFOTO/Future Publishing/Getty Images
The Spin
Optimist narrative
Apple's entry into foldables represents a massive opportunity that could revitalize the company's growth. The $1,999 price point positions this as a premium device that could capture significant market share from Samsung's dominance. With Apple's track record, the foldable iPhone could expand the entire market.
Cynical narrative
Consumer skepticism about foldable durability remains a major concern, with many users reporting screen issues on existing devices. The lukewarm reception from U.S. consumers, where 64% show no interest in foldables, suggests Apple may struggle to justify the premium pricing in a niche market.