Mexico: Adidas Faces Backlash Over Indigenous Sandal Design

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2 days ago

Above: Fashion designer Willy Chavarria at the Adidas Originals and Dazed Paris Fashion Week dinner on June 22, 2024. Image copyright: Darren Gerrish/Getty Images

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The Spin

Narrative A

The Oaxaca Slip-On represents another case of major corporations exploiting Indigenous designs for profit while leaving original creators empty-handed. Traditional artisans spend years perfecting their craft, creating authentic huaraches by hand, only to watch mass-produced imitations flood the market. This isn't just about one shoe — it's about protecting cultural heritage from being commodified by global brands that manufacture overseas and pocket the profits.

Los Angeles times NBC

Narrative B

Chavarria's collaboration aimed to celebrate and elevate Mexican culture through high-profile fashion partnerships that bring Indigenous designs to global audiences. The designer, who has Mexican heritage, intended to honor Oaxacan communities and has shown commitment to social causes throughout his career. Fashion collaborations can create valuable cultural bridges when done respectfully, and both parties have expressed willingness to make amends through proper dialogue and compensation.

WWD