UK: Sky Announces Takeover of ITV's Media and Entertainment Division
Is this deal good for viewers or does it raise monopoly concerns?
Above: A pedestrian passes ITV headquarters and television studios in London, U.K., on Feb. 9, 2017. Image credit: Chris Ratcliffe/Bloomberg/Getty Images
The Spin
Pro-establishment narrative
This is a defining moment for British media and an opportunity to build a stronger future for two of the U.K.'s most loved and trusted brands. Bringing them together will ensure viewers across the U.K. continue to enjoy outstanding British programming in a rapidly changing world.
Establishment-critical narrative
If this deal goes through, it would mean that roughly 70% of the U.K.'s television advertising market will be controlled by the joint entity. This raises serious anti-competition issues as it will be able to impose greater leverage over agencies, rights holders and distribution firms.
© 2026 Improve the News Foundation. All rights reserved.Version 7.7.2
© 2026 Improve the News Foundation.
All rights reserved.
Version 7.7.2