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Britain's giving culture is in genuine trouble — fewer people donating, smaller amounts being given, and a shrinking base of committed supporters that can't carry the whole sector forever. Economic shocks since 2016 have squeezed younger donors hardest, with giving among 16- to 24-year-olds dropping from 61% to 40%. Reviving broad, widespread generosity isn't just good for charities — it's essential for the fabric of civil society itself.
Labour's tax raids and inflation have squeezed household budgets so hard that nearly half of non-donors say they simply can't afford to give anymore — and charities are paying the price. Donations collapsed by over £1 billion in a single year, with average gifts falling from £72 to £65, while government-imposed employment costs pile additional strain onto charity budgets. This is a policy-driven crisis, and the government must act to unlock greater giving.
Britain’s giving slump may reflect something deeper than tight budgets or tax-and-spend policies — a collapse of trust. After COVID lockdowns, mandates and years of elite silence about the damage, a cloud of disrepute now hangs over governments, media, "experts" and institutions. When people feel misled and divided by the same establishment that dominates public life, they’re far less inclined to fund the system with their own generosity.