Ferrari Luce Sells for $40M, Sets Auction Record

Narrative A

The Ferrari Luce is more than just another electric vehicle; it's a landmark achievement that proves Ferrari still leads where others follow. With its 1,050 horsepower, four electric motors and an interior that sets the standard for luxury craftsmanship, the car earns its badge. Customers know this too, which is why initial production has sold out and why shares have rebounded.