Dua Lipa has carefully curated her image by being selective about which brands she sponsors and endorses. By using her image without her consent, Samsung has given consumers the false impression she had endorsed their brand when she has not, illicitly profiting from her likeness without paying compensation while devaluing her brand.
No one ever buys a TV because of the packaging. They only ever see the box after the product has been shipped or bought. This is a cynical attempt at financial gain.
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