Callaway Cuts Ties With Good Good Golf
The Spin
Left narrative
Callaway made the right call cutting ties with Good Good Golf. An ad that depicts shoving a woman to the ground isn't edgy humor, but a brand liability, as half the PGA's audience — including both women and men — found it offensive enough to matter. Donating to domestic violence organizations also signals that the golf industry takes women seriously as both athletes and consumers.
Right narrative
Good Good got thrown under the bus for a poorly received skit that Callaway co-created and approved, yet Callaway walked away spotless after writing a check. The ad was clearly a spoof, not a domestic violence endorsement, and retailers pulling merchandise over a misunderstood joke is textbook cancel culture. Callaway is buying its way out of accountability while its partner burns in the fire of cancel culture.