UFC Signs $7.7B Deal with Paramount, Ends Pay-Per-View Model

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Despite the controversy surrounding the Paramount-Skydance merger, this deal is a win for fans and consumers. Skydance is growing its business with the goal of offering more content for a lower price — a far cry from the old, expensive pay-per-view model. From television to ultimate fighting, companies like Skydance and TKO Group are pushing affordability in an increasingly expensive world.