Trump is using every tool in his toolkit to repair America’s fractured industrial policy and standing in the world. The EU has no problem employing protectionism domestically and must be prepared to present a real plan to lower trade barriers to avoid 50% rates. Apple and the EU must prove they are invested in fair trade and helping American workers succeed if they want unfettered access to the U.S. market.
The arbitrary and capricious nature of Trump's tariff policy is once again laid bare. Threatening to economically decimate a huge trading partner and massive consumer electronics giant unless they give in to every demand from Trump will be economically devastating and harm the U.S. on the world stage. Expecting Apple to uproot its staggeringly large supply chains on a whim and these EU tariffs are examples of Trump's disastrous leadership.