Trump Backs Sydney Sweeney's American Eagle Ad, Stock Surges

Published AUG 5

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Above: An American Eagle advertisement featuring actress Sydney Sweeney in New York on Aug. 4, 2025. Image copyright: Michael Nagle/Bloomberg/Getty Images

The Spin

Left narrative

This ad, with its "great jeans/genes" pun and Sydney Sweeney's blonde, blue-eyed Americana imagery, subtly promotes white supremacist ideals. The eugenics-like wordplay and nostalgic, exclusionary visuals cater to a conservative cultural shift. Trump's praise further validates this eugenics dog whistle, highlighting a troubling embrace of regressive, racially charged narratives in mainstream advertising.

Medium MSNBC

Right narrative

This ad is just a playful jeans campaign, not a white supremacist dog whistle, and the "jeans/genes" pun celebrates confidence in one's body, no matter who you are. Critics' outrage reflects their own biases, projecting their anti-white hatred onto a harmless ad. Trump's praise aligns with the millions of Americans rejecting woke overreach, something the left should learn if it ever wishes to win back these voters.

PJ Media