Tesla sales decline 1.1% in 2024, the company's first annual sales drop in a decade
cbsJAN 13
The sales decline represents a temporary setback in Tesla's growth trajectory, with the company positioned to achieve 20%-30% delivery growth in 2025 through the launch of new lower-priced models and autonomous driving initiatives, while maintaining its position as the global EV leader.
Tesla faces mounting challenges from increasing competition, particularly from BYD in China and legacy automakers globally, while struggling with aging product lines and reduced demand despite aggressive price cuts and incentives, indicating deeper structural challenges in maintaining market dominance.
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