Piers Morgan Exits Murdoch Media Group to Focus on YouTube Channel

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JAN 9

Above: Piers Morgan on Day One of The Alfred Dunhill Links Championship on Sept. 30, 2021. Image copyright: Mark Runnacles/Stringer/Getty Images Sport via Getty Imagesstory last updated JAN 9

The Spin

Establishment-critical narrative

Piers Morgan's decision to double down on his Uncensored success is an astute and forward looking move. YouTube’s emphasis on watch time as a key revenue driver aligns perfectly with Morgan’s ability to deliver compelling, long-form content without the restrictions of cable TV. Morgan’s pivot also gives him creative freedom and direct control, effectively positioning him to build his own thriving global media brand.

The Media Leader Variety

Pro-establishment narrative

Piers Morgan Uncensored is a caricature of meaningful debate that trades substance for outrage and spectacle. Featuring endless rants about "woke culture" and divisive guests dogmatically rhetoricising, it reduces complex issues to entertainment. Viewers are weary of this binary, shallow style, especially during crises that demand nuance. Once hailed as bold, Morgan’s show now feels irrelevant — just noise in an already oversaturated media landscape.

Guardian Bensixsmith