Nike Markups Incoming—Here’s What Items Will See A Price Hike
Forbes2 days
Nike Announces Price Hikes
Above: A woman walks past a Nike retail store on May 20, 2025, in Chongqing, China. Image copyright: Cheng Xin/Contributor/Getty Images News via Getty Images
The Spin
Anti-Trump narrative
Trump's aggressive tariff policies have left Nike with no choice but to hike its prices. As predicted, companies are being forced to pass costs onto consumers — despite calls from the president for them to "eat the tariffs." Tens of thousands of jobs are in jeopardy and consumer accessibility is at risk because of Trump's policies.
Pro-Trump narrative
Nike, like Walmart was told earlier this month, should eat the tariffs and/or find a way to share the increased price with the manufacturing country, especially during the current pause. It's ridiculous for multi-billion-dollar companies to hike prices on average consumers. The president will be keeping an eye on which companies are bilking their customers.