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UNESCO Grants Japanese Sake World Heritage Status

  • #Culture
  • #Japan
UNESCO Grants Japanese Sake World Heritage Status
story
DEC 2024
Above: Sake Kegs. Image copyright: John S Lander/Contributor/LightRocket via Getty Images
story last updated DEC 2024

The Spin

Narrative A

The UNESCO recognition represents a crucial step in preserving Japan's cultural heritage and traditional craftsmanship. The designation honors more than just brewing techniques — it celebrates a millennium-old tradition that remains essential for social and cultural events in Japan.

Kyodo News+

Narrative B

Despite its global recognition, sake is declining in popularity among younger Japanese consumers, who prefer imported wine, domestic beer, and whiskey. Japan's traditional beverage industry needs modernization and marketing efforts to renew its people's interest in this divine gift.

The TimesSakeportal

Articles on this story

Japan’s famous sake joins UNESCO’s cultural heritage list, a boost to brewers and enthusiasts
Associated PressDEC 2024
Japan’s sake brewers hope UNESCO heritage listing can boost rice wine’s appeal
Associated PressNOV 2024
Sake: Japan’s ‘divine gift’ given special status by Unesco
GuardianDEC 2024
Japans Centuries Old Sake Tradition Recognized Unesco Cultural Heritage List 2024 12 05
ReutersDEC 2024