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Google Considers Charging for Premium Search Engine

  • #Marketing & sales
  • #Artificial Intelligence
  • #Computers & internet
  • #United States of America
Google Considers Charging for Premium Search Engine
story
APR 2024
Image copyright: Michael M. Santiago/Staff/Getty Images News via Getty Images
story last updated APR 2024

The Spin

Narrative A

If Google goes through with a plan to charge a subscription fee for using AI search, it'll risk alienating its users. If people don't think AI search is that much of an improvement on regular search, they won't want to pay. Google would be better off finding new ways to monetize AI search, whether it's through different forms of ads or a referral fee from brands.

fastcompany.com

Narrative B

Google is wise to consider every revenue stream possible when it comes to its AI search, which will come with increased costs to the company. Although it has yet to see its market share decrease during the uptick in the AI bonanza, Google knows it can't be complacent and just rely on its name and/or the current revenue model to keep it on top.

Ars Technica

Metaculus Prediction


Go Deeper

Artificial Intelligence
Context
+4
MAR 2023MAR 2023

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