AI-generated song not by Drake and The Weeknd pulled off digital platforms
CBSMAY 2023
Though Elis Regina's estate gave permission for her image to be used in this ad, it's very debatable whether she would have agreed to it had she thought there was a possibility of being digitally resurrected four decades after her death. As cinematic reproductions of famous deceased artists have been on the rise as technology steadily develops, the right not to be summoned into a digital afterlife must be respected.
It's certain that deepfake is fascinating and controversial in the marketing field, but the reaction from the general audience to this AI-powered Volkswagen ad indicates a huge gap between ordinary people and the industry buzz. Viewers have barely discussed the technology used to create this campaign or its legal complications, focusing instead on the emotional content — and there's nothing wrong with that.