Target Sued By Investor Over Backlash to LGBTQ Merchandise
Washington Free BeaconMAY 2023
Target may be experiencing a drop in sales, but shoppers aren't enacting a political boycott. Americans are spending less on non-essential items at all stores and Target's inventory comprises a majority of non-essential merchandise like clothing, home decor, and toys.
This drop in sales results from Target trying too hard to be political. The store needs to do a better job of vetting the vendor merchandise it carries and should be more conscious of the settings, timings, and presentations of any future displays it may have of so-called "heritage celebrations."