The MLS could be giving Lionel Messi a cut of its mega $2.5 billion broadcast deal with Apple to lure him to America
Business InsiderMAY 2023
The MLS and Inter Miami have long dreamed about signing Messi, whose presence will likely boost league attendance, international exposure, and merchandising sales while attracting other stars. In exchange, Messi can strengthen his foothold in the American market, becoming even a greater focus for sponsorship dollars and possibly the owner of an MLS team.
Though Messi can indeed kick off a new era in the MLS in the run-up to the 2026 World Cup in the US, he chose the worst option in the league. Inter Miami squad is weak, and its boardroom management is a disaster. The club had its budget deducted in the past two seasons due to league roster rules violations, and the construction of its planned $1B new venue in Miami has yet to start.