'Making it as simple as possible' Amazon Pharmacy offers insulin discounts amid price hikes
USA TodayAUG 2023
Amazon to Offer Virtual Primary Healthcare to Prime Members
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The Spin
Narrative A
Unlike digital services, which have low marginal costs, Amazon's attempted entrance into the healthcare industry requires lots of skilled labor, meaning the more customers it acquires, the more doctors it will have to hire. While Amazon has historically added additional services to its membership benefits, such as streaming, the health industry beings a much higher chance of operating losses than digital products do. This is a risky bet for the Amazon empire.
Narrative B
There are certainly road bumps for any company entering the health industry, but Amazon's One Medical endeavors seem to have more positive potential than negative. Beyond its virtual appointment services, its gradual expansion into the pharmaceutical industry will help grow its relationships with prescribing physicians. Though all costs aren't included yet, One Medical's more than 200 primary care clinics nationwide show Amazon is poised to take over the virtual and physical healthcare spaces.