Bob Iger’s Disney challenge: Solve the problem he helped create
VoxJUL 2022
Disney needs someone with Iger’s track record to get things back on track. He’s already had a quick impact on investors, giving the stock a much-needed boost just one day after the announcement. His stability will help with the public criticism the company took for not standing taller against the anti-LGBTQ bills of Florida Governor Ron DeSantis.
Iger's return is lauded by Wall Street and Disney fans alike, but the company has just reinstated the man who set it down its detrimental "woke" path in the first place. No one knows how this move will work out in the long run, but hopefully, it won't be focused on appealing to fringe liberal employees and consumers.