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XXL is a American hip-hop magazine founded in 1997 by Harris Publications and currently owned by Townsquare Media, serving as one of the most influential publications in hip-hop and rap culture. The magazine is widely recognized for its annual Freshman Class list, which highlights emerging rap artists who go on to achieve mainstream success, and has featured prominent artists such as Jay-Z, Eminem, Kendrick Lamar, and many others on its covers. XXL has expanded beyond print into a major digital media brand, operating a popular website and active social media presence that continues to shape hip-hop journalism and culture.