Centre for Media Monitoring (CfMM)

The Centre for Media Monitoring (CfMM) is a UK-based organization established by the Muslim Council of Britain (MCB) that monitors and analyzes media coverage for bias, discrimination, and misrepresentation, particularly focusing on portrayals of Muslims and Islam in British media. It publishes research reports and studies holding media outlets accountable for inaccurate or prejudicial reporting, most notably its landmark report '#{Bad} News for Muslims' which examined how Muslims are depicted across UK broadcast and print media. The CfMM works to promote fair, accurate, and responsible journalism by engaging with broadcasters, publishers, and regulatory bodies such as Ofcom and IPSO.