Netflix's CEO says he's open to creating a lower-priced tier with ads as the company bleeds subscribers
Business InsiderSEP 2022
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Netflix needs to crackdown on password sharing, as more than 130M households worldwide use someone else's account. However, this comes with some risk - the company has built a consumer-friendly brand and password sharing has helped with that image.
Netflix famously vowed never to bring advertising to the platform. But now, in the face of these challenges, another Tech Giant has fallen to the lure of ad-based revenue.
Despite the bad numbers, slowing growth in mature markets like the US means opportunities in other parts of the world, like Asia. Over half of the world's broadband homes don't pay for Netflix, representing a huge future growth potential for local language content.